Belairdirect Brand launch on social media

Creation and strategic planning of belairdirect launch on social media, community management, training, design and programming of interactive applications.


Insurer belairdirect entrusted Youville with the deployment of its social-network presence and consolidation of its interactive and innovative positioning.

To ensure the launch’s relevance, the agency enacted a strategy that offered belairdirect’s clients genuine added value using social media as an additional service channel. The approach involved a multi-network deployment (Facebook, Twitter, LinkedIn, Google+, and YouTube) allowing the brand to offer consumers real-time customer support on their platform of choice.

Youville took charge of community management and trained insurance agents, fully preparing them to quickly answer consumers’ questions and comments while limiting the risk inherent to the presence of an insurer on social media. Agents can interact live with consumers on Twitter or Facebook, thanks to a chat application that allows direct real-time dialogue. The Little Knight has also become belairedirect’s spokesperson on social media. His friendly and funny personality sets the brand apart from its competition and favours interaction and dialogue with online users.

Using polished, detailed planning and preparation and a relevant and innovative service strategy, Youville allowed belairdirect to successfully launch its brand on social media and differentiate its service offer from its competition.