Leveraging technology to playfully illustrate Mazda vehicles’ integrated innovation, this activation took the form of a tour across all of Canada’s Auto Shows.
Using 8 robots controlled from a distance, Auto Show visitors had the opportunity to learn more about all Mazda vehicles through extraordinary interactions. The robots were fully capable of talking and were even endowed with emotions: their facial expressions reacted according to the conversation with each visitor. The robots’ screens showcased content to answer visitor questions through explanatory videos and photos. Following their interaction, participants were invited to enter a contest and to take a picture with the robots to keep
a memorable souvenir of their experience.
Several times during the day, a preprogrammed choreography ¬ during which the video and lighting were synced with the robots’ movements ¬ allowed Mazda to distinguish itself and to attract the Auto Show’s crowd in its space.
The robots attracted a great deal of media attention (TVA, MaTV, AutoHebdo, Journal de Montréal) and were even given the chance to participate in a live interview on television (LCN).