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Youville

Nutrilait True milk for real life

In collaboration with TAXI, Youville deployed a tour through 4 cities in Quebec to mark the launch of the new Nutrilait’s brand identity.

Inspired by the milkman delivery tour, the campaign began by distributing door hangers in the targeted neighborhoods to inform the inhabitants of the operation.

A milk delivery tour was then deployed to make product tasting and present the brand and its values: true milk for real life.

Every week, the campaign went on with the distribution of milk chocolate berlingots and coupons.

Results: almost 3,000 deliveries, more than 4,000 berlingots and nearly 2,500 coupons distributed in grocery stores, causing out-of-stock and net sales increases in the cities visited, even several weeks after the campaign.