Myhealthreference.com is an initiative of TELUS Health that aims to become the national reference on health information by offering, free of charge, many relevant and credible tools and items to Canadians to take care of themselves. To mark the site launching, TELUS Health mandated Youville to work on the development of the promotion on the web.
Echoing the famous adage «an apple a day keeps the doctor away», the contest offered on the Facebook page «my health reference» allowed participants for a chance to win an Apple product daily. Once followers of the page, participants had access to articles published on the site page. The site promotion was also supported by the creation of animated banners and by the use of a ContoBox to directly promote the content to users and redirect them on the web site.