In a highly competitive market, it is necessary for each telecommunication service provider to differentiate itself from its competitors. The points of sale, mainly in regions where there are few, constitute a key strategic element to dissociate from the competitors and convince the customer.
In order to demonstrate the superiority of its OPTIK TV service, TELUS gave Youville the mandate to implement demonstration spaces within the stores partners in this operation. The OPTIK TV lounges were created. They allow the customers to try the product in the best possible conditions: a world of both technology and comfort. In addition, the OPTIK TV lounges also allow TELUS to maximise the visual impact of the product in the points of sale, providing an advantage to the brand on its competitors.