Creation of the communication pieces for the campaign on the new Tremblant application for mobile phones.
Available for free on the App Store and Android Market, the Tremblant application allows visitors to know everything about the station: ski conditions, restaurants, amenities, exclusive promotions and even more. The application also integrates augmented reality functionalities for the users to live a unique interactive experience.
To introduce the application developed in partnership with TELUS, a communication campaign was launched throughout the station. Under the generic line «Your best guide to the station», the campaign demonstrated in a humorous way the various benefits of having the application on their mobile phone. Each item, such as the door hanger or the ski lift, was designed to encourage visitors to download the application to find advice and information on their current activity.